Geospatial technology is increasingly important to HUD’s work and increasingly in demand. Let’s face it: everyone who has a smartphone is basically a GIS user, whether they know it or not. “I’m here— where can I go to get something to eat or see a movie?” People have come to expect a map for everything these days. With that in mind, the IT powers at HUD decided that it would be worthwhile to fund GIS at the agency level. PD&R, having the bulk of geospatial knowledge and expertise in the agency, was the natural choice to coordinate and manage the effort. The idea is that, by coordinating how investments in the technology are made at an agency level, HUD will be able to provide services and solutions to the staff as well as to the grantees much more efficiently.